Nederburg has been included in the highly-anticipated top 50 list of The World’s Most Admired Wine Brands by UK-based publication, Drinks International, for a fourth consecutive year!
The Paarl winery is one of only two South African wine brands to appear on this year’s top 50 list, selected by over 200 of some of the most renowned names in the global wine industry, and strengthened by the expertise of well-known specialist wine market research and consultancy firm, Wine Intelligence, that helped conduct the 2019 survey.
In 47th position, the achievement puts Nederburg, one of the most dynamic brands in the newly-formed Libertas Vineyards and Estates portfolio, in the company of several very famous wine brands. Among the “luminaries” on the list are Australia’s Penfolds, Spain’s Torres, New Zealand’s Villa Maria, Chile’s Concho Y Toro and French icon M. Chapoutier.
According to Drinks International, to make it into the international line-up of the top 50 wine brands demands consistent or improving quality; a reflection of region or country of origin; a responsiveness to the needs and tastes of target audiences; excellent marketing and packaging; and a strong appeal to a wide demographic.
Nederburg’s success as one of South Africa’s most lauded names in wine is built on a rich history and tradition of winemaking excellence spanning more than 200 years. Currently, multi-talented cellar-master Andrea Freeborough leads the team of highly-skilled winemakers. She trained as both a viticulturist and winemaker, and combines finely-honed techniques with a keen appetite for innovation.
The winery prides itself on its ability to produce both specialty and popular wines. It grows its own grapes, but also sources fruit from a long-standing network of supplier growers across the Cape, giving it access to excellent quality grapes. Its cellar is designed to simultaneously produce connoisseur and mainstream wines for export to more than 80 countries across the world. Nederburg was one of the first South African wine brands to enter the international market and has been trading in Germany for over three decades.
Over the years, Nederburg has won many other leading international and local wine titles and awards. These include Most Successful South African Producer at the International Wine & Spirit Competition, Platter’s South African Wine Guide’s Winery of the Year and Diners Club’s Winemaker of the Year.