Nederburg Baronne strikes out on its own

Date posted:
July 12, 2012

Nederburg’s Baronne, one of South Africa’s top-selling red blends and until now a part of the Paarl winery’s popular Winemaster’s Reserve collection, has been repackaged as a wine in its own right from the 2011 vintage. The cabernet sauvignon/shiraz blend, launched in 1973, is such a fixture on the South African wine scene that for some the name has come to signify red wine itself.

 

“For many people, Baronne is synonymous with wine, so we thought the time had come to give this ubiquitous satisfyingly smooth red blend a Nederburg pedestal of its own,” says cellar master Razvan Macici.

 

Baronne, closed in the traditional way under cork, can be found in most bottle stores and on supermarket shelves, and is listed widely on restaurant menus from steakhouses to family bistros, in the city, outlying towns and at game lodges.

 

For almost 40 years the blend has never changed. Nor has it lost its ability to bring people together, who might otherwise be divided by decades, culture, language or experience, says Macici.

 

“Its classical, almost universal appeal of succulent red fruit flavours, matched by slight peppery, smoky characters, makes it a very versatile wine that goes extremely well with burgers, ribs, hearty pastas and even Sunday roasts,” he adds.  “Smooth, suave and self-assured, it can also very much hold its own at Christmas, on birthdays, at graduations and other rites of passage.”

 

Nederburg Baronne retails for around R45 a 750ml bottle.

 

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