Google gives a new look at SA wineries

Date posted:
June 22, 2010

Google is delighted to announce the launch of Street View in South Africa, including the first ever imagery of wineries, not only in South Africa, but in the world. So far the wineries represented are Bouchard Finlayson, De Rust, De Wetshof, Fairview, Jordan, Hamilton Russell, Klein Constantia, Meerlust, Morgenster, Rustenberg, Vilafonté and Warwick.


The significance of this launch is two-fold in that South Africa is the first African country to receive Street View from Google. More than 50 US cities as well as large areas of Australia, Japan and Europe are presently visible in Street View, which was first launched in May 2007, and is hugely popular worldwide - and the Cape winelands are privileged to boast the elite status of being the first wine region in the world to be captured. 


Juliet Cullinan, one of South Africa's leading wine critics, expounded on why the inclusion of the winelands in Street View was indeed fitting: "The Cape winelands are internationally renowned and deemed an iconic part of South Africa's heritage. As the first winelands ever to be included in Google's cutting edge Street View initiative, wine-lovers all over the world can explore the beautiful estates of some of our leading producers. "


Using Street View


In areas where Street View is available, one can view the images on Google Maps (on a PC or internet-enabled mobile) by zooming into the lowest level, or by dragging the orange "pegman" icon on the left-hand side of the map onto a blue highlighted street.


Google has gone to great lengths to safeguard privacy, while simultaneously allowing all users to benefit from this trend-setting feature. Street View only contains imagery that is already visible from public roads and has technological adaptations which automatically blur faces and licence plates. In addition, any user can easily flag images for removal that he or she considers inappropriate by clicking on the icon “report a problem".


About 40 000 miles of roads and paths have been covered by SV in South Africa.




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