In a highly competitive wine market where producers offer a wide range of wines and wine styles, it is foolhardy to try and compete with only one style. Or is it? A new French-South African wine venture focussing exclusively on the making of classic rosé wines on the slopes of the Helderberg Mountain near Somerset West was launched last year … and started causing waves right from the outset!
Pink Valley is owned by Oddo Vins & Domaines, a French wine company belonging to father and daughter Pascal and Lorraine Oddo, with wine ventures in Provence and Sancerre (in France), Rioja in Spain and in Sicily.
According to Schalk Willem Joubert, managing director and winemaker at Pink Valley, the Provençal roots of the Oddo family drove them to the Cape with the view of owning vineyards and making classic rosé wines in a country they deem to be one of the world’s leading wine-producing nations.
“At the heart of the Pink Valley concept lies the continual growth in popularity in rosé wines worldwide and the Oddo family’s vision of making a unique style of rosé expressing the terroir through a wine they are familiar with,” says Joubert.
“The focus on fewer wines, one in this case, allows us to not only produce quality, but to achieve the volumes necessary to become a sustainable brand. Consumers buy brands, not wines,” he adds, “and price point is not so important because it is not just the wine they are buying, it’s the occasion, the enjoyment, the sharing. They are buying the perception, the people behind the wine and the packaging,” Joubert adds.
The first Pink Valley Rosé was made from the 2019 vintage and incorporates the grape varieties grenache, shiraz, sangiovese and cinsault. The wine was made in Pink Valley’s winery equipped for rosé production exclusively.
“The juice for this wine was cooled to 2ºC to settle for five weeks with no sulphur, spent five months on its lees and was then lightly filtered with no fining. This Rosé shows freshness, expression, very little colour and clean red berry fruit. It is bone dry with only 1 gram/ℓ of sugar.”
“At Pink Valley we embrace singularity, purpose and passion to make and express a single specialist rosé wine, a first for South Africa,” explains Mark Lester, Sales and Marketing Manager. “Our winemaking philosophy is further enriched by our love for art. The work of the South African abstract painter, Walter Battiss, serves as our inspiration, with each label depicting its own unique personality.”
The Pink Valley farm incorporates nine hectares of vines, the Pink Valley Restaurant and a winery, the only one in South Africa built and used exclusively for the making of rosé wines. The vision of the investors, however, did not stop at Pink Valley. It also includes the 24 hectares under vine at Taaibosch above Pink Valley. Formerly known as Cordoba, Taaibosch is named after the abundant shrubbery whose perfume ascends the valley.
But Pink Valley is much more than just superb rosé. Its restaurant offers visitors a unique, modern and relaxed atmosphere in which to share and enjoy contemporary tapas dishes in the pristine surrounds at the foot of the Helderberg and overlooking vineyards.
Finally, imagine a glass of superb Rosé (which will undoubtedly lead to a second and even a third or more!) in the company of family and/or friends, or someone special, accompanied by pork crackling and a dried apple shard, or for the hungrier maybe stuffed calamari, peach and halloumi salad, whole baked mackerel and green salad or a Boerie Papsickle. Salivating yet? Well, there’s more to enjoy here, much more, and you do it surrounded by beauty. And the service is sharp, friendly and professional too!
If there’s only one wine estate you feel you must visit this year, make it Pink Valley Wines. And expect to be WOWED!